Karachi, Dec 03 2010: Coke’s latest campaign Coke Cricket Junoon is all about celebrating the passion and love that we as a nation feel for cricket. In Pakistan mostly everyone is a Cricket Junooni by birth, and this is a celebration of crazy cricket fans, without whom the game is nothing!
The highlight of cricket matches is not just the score board or stars, but the fans who are the real heroes of the game. Since the world cup matches will not be played in Pakistan, Coke has shown its spirited point of view in life and found a way for the whole nation to be with the team to support them.
A Cricket Junoon Movement launched today at the Forman Christian University lawns , featured purpose-built booths where fans recorded brief messages and posed for pictures. The photos were printed and framed for each participant at the event. Coke Cricket Junoon booths are also going to be installed in major cities and a Junooni float lead by Mr. Abdul Jalil, fondly known by cricket fans the world over as “Chacha Cricket”, will travel around the country as well. Fans can go to those Junoon booths and have their pictures taken .
At FCU, on Friday, students flocked to the booths with great zeal. Ali Mumtaz a student commented, “I think it’s a great initiative to provide cricket fans an outlet to express their passion for the game in such an innovative manner. I am overwhelmed by Chacha cricket’s patriotism and intense enthusiasm for the game. Agya bhee Agya, chacha cricket agya!!”
The nationwide Junoonis personalized goodwill messages, will be put together to compose a huge photo mosaic flag. A select fan army lead by Chacha Cricket will carry the flag to Sri Lanka to be unveiled at Pakistan’s first match, and will be the unprecedented representation of sport loving Pakistani fans.
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